The platform is rolling out a new feature that enables them to lessen the volume of AI-made media appearing in their feeds. This step comes as the company disclosed that it now features over 1 thousand million AI videos.
Trial and Implementation
The update is undergoing trials over the next few weeks before a global rollout. This shift aligns with a rise in AI-generated material, fueled by emerging content generation software.
AI Content on Other Platforms
Recent reports that nearly a tenth of the fastest-growing channels on a competing service exclusively feature AI-generated videos. A considerable share of this output is classified as low-quality AI content, a label for poor-quality, mass-produced content that is typically nonsensical or bizarre.
“We know from our community that many people appreciate content made with AI tools, from AI artwork to educational videos, and we want to provide users the ability to adjust the amount of that, based on their own preferences,” said a company executive.
Scale of AI Content
TikTok disclosed that there are presently 1.3bn videos on its service labeled as made with AI. Collectively, over 100 mn videos are submitted to the service each day, making AI-generated material a limited portion of its complete catalog.
How to Adjust Settings
Members will be able to limit or boost the volume of AI content they see by opening the content preference setting in the platform and choosing “AI-generated content”. Other topics that currently be controlled under the tool cover politics, clothing, cosmetics, and choreography.
Platform Guidelines
Its policies oblige users to label lifelike AI-generated content, and it forbids harmful AI impersonations of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is not labeled can be removed under its terms of service.
In addition, the app will now apply an “AI-made” tag to content created with its proprietary AI systems, or flagged by an collaborative effort for recognizing content made by AI. This action is designed to help prevent users from seeking to circumvent the tagging system.
AI Literacy Programs
TikTok is furthermore introducing a $2m awareness program for experts and groups to develop educational content about ethical AI use. This program will benefit educational bodies specializing in teaching programming and robotics.
Content Safety Approach
TikTok has justified its moderation strategy, following discussion over intentions to lay off hundreds of review team members in the United Kingdom. The company is expected to cut a significant number of roles in its user protection division in its British office, with worker representatives and digital protection specialists raising concerns that people are being substituted by automated systems.
A senior executive clarified that human moderation would continue to be important, but artificial intelligence can shield workers by filtering out the most harmful content before it gets reviewed by humans. The platform reported a significant reduction in disturbing and violent content seen by safety staff over the last 12 months due to intervention by its machine learning processes.
We believe it is crucial to combine staff and AI to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s very important to limit contact with dangerous material as swiftly, which is the area in which a significant AI assistance is really helping us operate efficiently.”
